An Empirical Study of the Relationships among Intuition, Moral Identity and Self-Efficacy of Green Consumption ethical Attitudes and Behavioral Intention
博士 === 國立中正大學 === 企業管理系研究所 === 104 === Green consumption has recently become an important ethical issue in social marketing, psychology and other academic researches.The study was based on Theory of Planned Behavior, Social Cognitive Theory, and Social Intuitionist Model. Exploring the subject of ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zm7mp5 |