Player Transference and the Mind Changing of Fans-A Case of CPBL Chih-Sheng Lin.

碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 104 ===   In 2016 , the big year of Chinese Professional Baseball League , there is a milestone set up by the player, Chih-Sheng Lin, who becomes the first one exercising the power of free agent. Apparently, the unprecedented case is accompanied with the attention...

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Bibliographic Details
Main Authors: CHENG,YA-FANG, 鄭雅方
Other Authors: Cheng,Kong-Fah
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/w4zds6