Player Transference and the Mind Changing of Fans-A Case of CPBL Chih-Sheng Lin.
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 104 === In 2016 , the big year of Chinese Professional Baseball League , there is a milestone set up by the player, Chih-Sheng Lin, who becomes the first one exercising the power of free agent. Apparently, the unprecedented case is accompanied with the attention...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/w4zds6 |