Explore the Effects of Television Product Placement ：A Study on Drama “To the Dearest Intruder”
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 104 === In order to improve the quality of program content and increase the financial resources, NCC said product placements (PPL) were allowed to apply to television programs in 2012. Product placement has been used aboard in several media such as movies and telev...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/deqwre |