How does the tradeoff between R＆D and advertising affect firm performance during an economic downturn?
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 104 === This study examines whether the increase in R&D and advertising affects firm performance during an economic downturn and which strategy (i.e., increasing both R&D and advertising or increasing either one) helps firms survive an economic downturn....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8g8p6x |