How does the tradeoff between R&D and advertising affect firm performance during an economic downturn?
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 104 === This study examines whether the increase in R&D and advertising affects firm performance during an economic downturn and which strategy (i.e., increasing both R&D and advertising or increasing either one) helps firms survive an economic downturn....
Main Authors: | Lei, Jia-Hao, 雷家豪 |
---|---|
Other Authors: | Chia-Ling Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/8g8p6x |
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