銀行理財專員關係行銷與關係品質對客戶行為意向之研究
碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 104 === The purpose of this study was to examine the effects of relationship marketing, relationship quality and behavioral intention. In this study, the hand-write questionnaires were used. The wealth management customers of F Bank in Tainan City were selected by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68920687842191300406 |