Marketing Feasibility Analysis of Taiwan’s Fruit Wine─ Use Tomato Wine as a Study Case
碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 104 === Abstract This paper aims at probing into the current situation and the history of alcoholic beverage industry in Taiwan. We use the survey to examine consumer behavior and interview with experts to comprehend marketing model in Taiwan alcoholic beverage ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8kyme |