The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable

The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable

碩士 === 長庚大學 === 工商管理學系 === 104

Bibliographic Details
Main Authors: Ze Min Chen, 陳則閔
Other Authors: W. C. Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/525dzq

Internet

http://ndltd.ncl.edu.tw/handle/525dzq

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