The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable

The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable

碩士 === 長庚大學 === 工商管理學系 === 104

Bibliographic Details
Main Authors: Ze Min Chen, 陳則閔
Other Authors: W. C. Chen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/525dzq
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spelling ndltd-TW-104CGU050260372019-05-15T23:09:05Z http://ndltd.ncl.edu.tw/handle/525dzq The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable 共品牌契合度、品牌知名度對消費者購買意願之影響-以共品牌評價為中介變項 Ze Min Chen 陳則閔 碩士 長庚大學 工商管理學系 104 W. C. Chen C. H. Chiu 陳威志 邱清顯 2016 學位論文 ; thesis 102 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 長庚大學 === 工商管理學系 === 104
author2 W. C. Chen
author_facet W. C. Chen
Ze Min Chen
陳則閔
author Ze Min Chen
陳則閔
spellingShingle Ze Min Chen
陳則閔
The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
author_sort Ze Min Chen
title The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
title_short The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
title_full The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
title_fullStr The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
title_full_unstemmed The Influences of Co-Brand Fit and Brand Awareness on Consumer Purchase Intention- Co-Brand Evaluation as Intervening Variable
title_sort influences of co-brand fit and brand awareness on consumer purchase intention- co-brand evaluation as intervening variable
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/525dzq
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