Marketing Strategy for a Bubble Tea Chain Store in Ulaanbaatar
碩士 === 長庚大學 === 商管專業學院 === 104 === Bubble tea is the most famous and popular beverage of Taiwan. Many bubble tea brands have extended their chain stores to Asian countries, such as Japan, Korea, China, and Thailand. However, the business opportunity in Mongolia where milk tea is also very popular ha...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/39124914303606397712 |