A Study of Marathon Runner's Behavioral Intention Base on the Theory of Planned Behavior: The Moderating Role of Conformity
碩士 === 長庚大學 === 商管專業學院 === 104 === The purpose of this study was to predict and explain the Marathon runner’s intention of participating Marathon activity base on the Theory of Planned Behavior (TPB). In addition, this study uses the conformity as a moderating variable, try to examine the effect on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vczmd4 |