探討圖文配置、正負向訊息框架之訊息模式對於大腸直腸癌篩檢意願之影響-以訊息鮮明程度為中介變項

碩士 === 中國醫藥大學 === 醫務管理學系碩士班 === 104 === Objectives: Cancer is currently one of the main causes of death around the world, and also known as malignant tumor. In 2006, the cases of colorectal cancer have become the largest numbers of people who get it for the first time instead of liver cancer in Taiw...

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Bibliographic Details
Main Authors: Chun-Jung Lee, 李俊融
Other Authors: Wen-Hui Yang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/a6grz2