A study on the Consumer Characteristics and the Intention for Purchasing the Long-Term Care Insurance- An Example of Kaohsiung Area
碩士 === 正修科技大學 === 金融管理研究所 === 104 === This study employed a sampling survey to examine the consumer characteristics and the intention of purchasing Long-Term Care Insurance. The results showed married, with children, and with higher disposal income had higher product knowledge, product involvement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c9c8u |