A Study of Marketing Strategy and Strategic Alliance For Travel Industry in Taiwan- NANHO International Travel Service CO., LTD

碩士 === 正修科技大學 === 經營管理研究所 === 104 === It is common for companies in the tourism industry to form PAK and have business partners aid them in selling their products in order to expend marketing channels and sales. Therefore, it is a main concern to raise the efficiency and bring in more profit. This r...

Full description

Bibliographic Details
Main Authors: SHIH,YU-CHI, 石玉琦
Other Authors: KAO,TZU-YORN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/e676r3