A Study of the Relationships among Experiential Marketing, Service Quality, Experiential Value, Customer Satisfaction and Customer Loyalty - An Example of Tourism Factories
碩士 === 中原大學 === 企業管理研究所 === 104 === Traditional industry is on the decline today in Taiwan and thanks to Industrial Development Bureau, it decided to implement the plan of “Manufactory Industry Transforming into Tourism Factory” in 2003. It will not only help local development, increasing tourism re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ujf8g8 |