A Study on Brand Images of Wacoal Company
碩士 === 中原大學 === 商業設計研究所 === 104 === Brand image is what consumers bring “product information” and product brand together in an intangible way. After the consumers are aware of the product brand, the brand association is seated in customers’ mind through product catalogues. Brand is embodied in prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84773892269920671751 |