Exploring Packaging Design and Evaluating Purchase Intention Based on Local Culture Features─A Case Study of Food Souvenirs in Hualien
碩士 === 中原大學 === 商業設計研究所 === 104 === Abstract In recent few years, due to the flourish of the local featured industry, local food souvenirs have become one of important economic output values. The packaging of local food products is often combined with local culture features.As a result, this study w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26798r |