Platform Strategy for building China e-Commerce Business Ecosystem – The case study of Alibaba group
碩士 === 中原大學 === 國際商學碩士學位學程 === 104 === This thesis study examines the case of Alibaba groups in building platforms and establishing dynamic business ecosystem. The essence of a business ecosystem defines the network and relationships surrounding the business participants and firms involving into the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w7s59c |