Influences of Online Negative Word of Mouth on Consume Perceived Credibility and Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === Online consumer reviews provide product information and recommendations from the customer perspective. Marketing scholars and experts recognize the power of electronic negative word of mouth (e-NWOM) to influence perceived credibility and purchase intention. Ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cb322a |