Effect of Facebook Advertisement on Online Purchase Intention
碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === With the development of Internet, there are many methods for entrepreneurs to promote their business. Facebook is a good choice, which is inexpensive, convenient and effective way to connect customers and brands. However, the research about Facebook advertiseme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/waa4s8 |