Understanding Cultural Differences onConsumer Usage Intention and MobileApplication Stickiness
碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === This study investigates the differences between two different cultural consumer groups’ (Eastern and Western) preference of perceived values (usefulness, ease of use, expressiveness, enjoyment, uniqueness, risk, and relative advantage) and their influence on bo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8n77q3 |