The Effect of Sales Promotion on Impulsive Buying Behavior: The Moderating Roles of Buying Impulsiveness Trait and Time Pressure
碩士 === 崇右技術學院 === 經營管理研究所 === 104 === Impulsive Buying Behavior has long been important issue of marketing studies. In recent years, due to highly competition of consuming markets, lunching various type of sales promotions to enhance consumers’ impulsive buying behavior has now been one of major tar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2763gp |