The Effects of Price Bundling and Perceived Savings on Impulsive Buying Behavior
碩士 === 崇右技術學院 === 經營管理研究所 === 104 === This study was designed to investigate the effect of bundle type and price framing on impulsive buying, and the mediating effect of perceived savings.This study is a 2×3 between subjects design, crossing bundle type (complements vs. substitutes) with price frami...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95648391704037015872 |