A Cross Level Research of Website Personality and Brand Relationship Quality on Purchase Intention
碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 104 === In the past, it is usually from the perspective of advertising and marketing, eWOM, blog and virtual community, to explore the impact of brand relationship quality. Because the research about brand official website and brand relationship quality is rare,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97989755318098420779 |