A study on the relationships of Brand Original Country, Manufacturing Country of Origin, Brand Equity and Purchase Intention
碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === Global trading has been ushered into a global business division of logistics business model. Under low cost-oriented production model, enterprises incorporate comparative advantage principle to select manufacturing country of origin for their products in order...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8y5d2j |