Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil

碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === The study aims at analyzingproduct harm crisis management: the impact of corporate social responsibility(CSR) and service recovery(SR) on corporate image-in case of poisoned oil. In this study, the survey contains of 450 questionnaires including 418 valid quest...

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Bibliographic Details
Main Authors:	Juyn-Ting Yeh, 葉俊廷
Other Authors:	徐孝芳
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/x6c9w9

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spelling	ndltd-TW-104CYU054570362019-05-15T23:01:41Z http://ndltd.ncl.edu.tw/handle/x6c9w9 Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil 產品傷害危機管理:企業社會責任、服務補救對企業形象之影響-以毒油事件為例 Juyn-Ting Yeh 葉俊廷碩士健行科技大學企業管理系碩士班 104 The study aims at analyzingproduct harm crisis management: the impact of corporate social responsibility(CSR) and service recovery(SR) on corporate image-in case of poisoned oil. In this study, the survey contains of 450 questionnaires including 418 valid questionnaires, 32 invalid questionnaires, and the valid response rate reaches 92.8%.This study has utilized descriptive statistics, reliability, validity, Pearson’s correlation coefficient and regression analysis to analyze these collected questionnaires.The empirical results support the hypothesis of the thesis and indicate how corporate social responsibility or service recovery would turn negative to positivelyimpact on corporate image. 徐孝芳 2016 學位論文 ; thesis 64 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === The study aims at analyzingproduct harm crisis management: the impact of corporate social responsibility(CSR) and service recovery(SR) on corporate image-in case of poisoned oil. In this study, the survey contains of 450 questionnaires including 418 valid questionnaires, 32 invalid questionnaires, and the valid response rate reaches 92.8%.This study has utilized descriptive statistics, reliability, validity, Pearson’s correlation coefficient and regression analysis to analyze these collected questionnaires.The empirical results support the hypothesis of the thesis and indicate how corporate social responsibility or service recovery would turn negative to positivelyimpact on corporate image.
author2	徐孝芳
author_facet	徐孝芳 Juyn-Ting Yeh 葉俊廷
author	Juyn-Ting Yeh 葉俊廷
spellingShingle	Juyn-Ting Yeh 葉俊廷 Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
author_sort	Juyn-Ting Yeh
title	Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
title_short	Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
title_full	Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
title_fullStr	Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
title_full_unstemmed	Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
title_sort	product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/x6c9w9
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Product harm crisis management: the impact of corporate social responsibility and service recovery on corporate image-in case of poisoned oil

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