A Study of the relationships among Customer Relationship Management, Relationship Marketing, Customer Satisfaction and Customer Loyalty–Example of Wealth Management Business in a Securities Company Business
碩士 === 朝陽科技大學 === 企業管理系 === 104 === The industry of securities institutions in Taiwan is currently under a highly competitive environment, to development of the wealth management business has become a very important source of profit revenue interests. The paper is to explore how to from the customer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8vad4d |