The Impact of Country of Origin and Environmental Advertising Appeal on Purchase Intention, Perceived Quality, Perceived Price and Degree of Liking: An Example of Vietnamese Green Purchase
碩士 === 朝陽科技大學 === 企業管理系 === 104 === This study is to explore the impact of country of origin (COO) and environmental advertising appeal on purchase intention, perceived quality, perceived price and degree of liking of Vietnamese consumers. Data was collected from Vietnamese in three cities of Vietna...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45327704375821810248 |