The Exploration of Brand Image and Perceived Quality on Customer Value and Customer Loyalty-An Empirical Study of Sunny Hills
碩士 === 朝陽科技大學 === 企業管理系 === 104 === Nowadays, the pineapple cake market is facing intense competitive environment which makes all pineapple cake makers think “how to stand out in this industry”. In addition to shaping a unique solid brand image, they try their best to draw the customer's attent...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vd6tq5 |