The Influence of Electronic word-of-mouth, Consumption Situation and Consumption Value on Purchase Intention.

碩士 === 朝陽科技大學 === 企業管理系 === 104 === Internet becomes more popular, especially, in these years, electronic commerce has grown. Consumers can shop without limit of time and areas; even only use the internet to deliver. According to the data which FIND (Foreseeing Innovative New Digiservices) shows in...

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Bibliographic Details
Main Authors: PEI-HASUAN CHEN, 陳沛璇
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/66883276612608185987