Influence of Brand Image, Consumption Scenarioand Customer Value on Willingness to Purchase: Case of Etude House
碩士 === 朝陽科技大學 === 企業管理系 === 104 === The popularity of Korean culture has spread like a storm in Taiwan in recent year. Shops selling Korean cosmetics have successfully developed their own clienteles in the fiercely competitive cosmetics market by adopting unique ways of management. The findings of t...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fhu34h |