A Study of the Technology Acceptance Model on Sports Lottery Customers Online Betting Behavior.
碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === This study intention to explore virtual sports lottery betting consumer's among in subjective norm, computer anxiety, computer self-efficacy, personal innovativeness, technology acceptance model relationship. Object of study is the Taichung area sports lott...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01748494786304793494 |