A study of Organic Produce Product Knowledge,Perceived Risk, Perceived Value on Purchasing Intention influence. -A Empirical Study of consumer in Taichung City

碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === This study intention to explore Organic Agricultural Products Consumer’s Product Knowledge, Perceived Risk, Perceived Value, and Purchasing Intention; and to explore the differences of demographic variables in Product Knowledge, Perceived Risk, Perceived Value,...

Full description

Bibliographic Details
Main Authors: Sheng-Chi Huang, 黃聖期
Other Authors: Li-Wei Liu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/v828k7