The Study of Relationship between School Brand Image and Student’s Choice Factors –The Case of Private Colleges and Universities in Hualien County

碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 104 === In recent years, due to the declining birthrate and domestic expansion, the colleges faced with the dilemma of insufficient enrollment. How the colleges use strategies to improve the quality and quantity of enrollment has become urgent problem. The Study whic...

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Bibliographic Details
Main Authors: CHOU, HAN-PIN, 周含嬪
Other Authors: WANG, CHAO-SHUN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/5n6sv2