A Study of the Relationships among Customer Involvement, Customer Brand Engagement, and Customer Loyalty
博士 === 大葉大學 === 企業管理學系碩士班 === 104 === ABSTRACT The importance of developing and sustaining strong and enduring customer-brand relationships continues to be heavily documented in relationship marketing research field, since strong customer-brand relationships will positively influence brand loyalty....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32801278180619233167 |