A Study of the Effects on Purchase Decision of Mobile Phone for Junior High School Students - Electronic Word-of-Mouth as Moderator
碩士 === 大葉大學 === 資訊管理學系碩士班 === 104 === Because of the impact of herd behavior, junior high school students' purchasing decisions are often influenced by their peers. With the popularity of the Internet, the impact of word of mouth on the purchase of consumers under the age of 19 is increasing.Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3pbmg6 |