The Study of Customer Equity, Brand Image and Purchase Intention: An Example of Insurance Industry
碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === Taiwanese insurance company has strongly impacted by market storm during the past two decades. Some of them growth and some of them decline. Especially, the financial storm impacted Taiwan economic for a hundred years scarcely. That brushes Taiwanese insuran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2c5kpr |