The Study of a Comsumer on Green Brand Willingness to Pay: Advertisement Sourcing, Product Itself and Myself Perspective
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 104 === Recently, as current society become more concerned with the natural environment problems. The issues of green marketing and green consumption have become to receive attention popular in the marketing field. Enterprises have begun to chang their strategies...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ayvpa |