The Study of Attitude Contagion Processes on Community Members' Brand Recall and Purchase Intention: The Dual-Path Perspectives of Social Benefit and Informational Benefit
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 104 === Rapid growth of social media users validates the renovation of the new generation of communication technology. Undoubtedly, Facebook is recognized for brand promotion and marketing strategy tool, its multi-way message broadcast and strong information sticki...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6mugk8 |