The Relationships among Sales Promotion, Brand Image, Repurchase Intention－A Case Study of Handshake Drink Chain Stores
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 104 === My research subjects focus on the take-out drink shops and try to understand the effects of promotion activities and brand identities on the customers’ buying willingness. This paper uses questionnaire research method, and uses the customers at the take-out d...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jy4jc4 |