Exploration of City Marketing on Travel Motivation , Satisfaction , and Revisiting Willingness -A Study of HsinChu World-ExpoTaiwan Pavilion
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 104 === This study aims to explore the impact of city marketing in Hsinchu World-Expo Taiwan Pavilion on tourists' travel motivation, satisfaction and revisiting willingness, and to understand the differences of tourists to World-Expo Taiwan Pavilion with differ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58842423996649899369 |