The Effect of Insurance Companies’ Sponsoring Sports Event on Consumers’ Purchase Intention for Insurance Products – An Example of Taipei Fubon Marathon
碩士 === 逢甲大學 === 風險管理與保險學系 === 104 === In this study, Taipei Fubon Marathon is used as an example to investigate the impact of the sponsorship by Fubon Financial Holding for Taipei Marathon on company image and insurance products’ sales. We used questionnaire survey to investigate consumers’ points o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b7cd54 |