A Study on Marketing Strategies for Developers/Construction Company to Build Branding Value – A Case Study of L Construction Company in Taichung.

碩士 === 逢甲大學 === 建築學系 === 104 === The real estate industry encompasses a wide array of developers/construction companies, yet only a hand-full of top tier companies could achieve the high profile status, recognized by the masses. In today’s competitive market, how developers/construction companies de...

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Bibliographic Details
Main Authors: Chia-Chang, Hsieh, 謝佳璋
Other Authors: Shwu-Ting, Lee
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/x9d737