A Study on Industry Strategy of Traditional Chinese Medicine

碩士 === 逢甲大學 === 科技管理研究所 === 104 === The Traditional Chinese Medicine (TCM) industry is within a dynamic environment. The TCM companies strive to use the competitive strategies to sustain the market value. Owing to the characteristics of long research and development cycles and high risk, TCM occupie...

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Bibliographic Details
Main Author: 李明偉
Other Authors: 顏上詠
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/39254262103985507003