A Study on Industry Strategy of Traditional Chinese Medicine
碩士 === 逢甲大學 === 科技管理研究所 === 104 === The Traditional Chinese Medicine (TCM) industry is within a dynamic environment. The TCM companies strive to use the competitive strategies to sustain the market value. Owing to the characteristics of long research and development cycles and high risk, TCM occupie...
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ndltd-TW-104FCU052300052016-04-02T04:07:22Z http://ndltd.ncl.edu.tw/handle/39254262103985507003 A Study on Industry Strategy of Traditional Chinese Medicine 中草藥產業策略發展之研究探討 李明偉 碩士 逢甲大學 科技管理研究所 104 The Traditional Chinese Medicine (TCM) industry is within a dynamic environment. The TCM companies strive to use the competitive strategies to sustain the market value. Owing to the characteristics of long research and development cycles and high risk, TCM occupies market shares. The study is aimed at collecting the literatures in the field of TCM, intellectual property, and university and industry collaboration. Based on the primary and secondary data, the study forms two kinds of case studies. The research methodology is novel, testable, and empirical valid. Based on aforementioned, the finding also reveal the importance of law regulation on the TCM industry. It enables the TCM product to find its own competitive advantage in the market. In conclusion, intellectual property ,university and industry collaboration are important indicator for developing the TCM industry. 顏上詠 2015 學位論文 ; thesis 86 zh-TW |
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碩士 === 逢甲大學 === 科技管理研究所 === 104 === The Traditional Chinese Medicine (TCM) industry is within a dynamic environment. The TCM companies strive to use the competitive strategies to sustain the market value. Owing to the characteristics of long research and development cycles and high risk, TCM occupies market shares. The study is aimed at collecting the literatures in the field of TCM, intellectual property, and university and industry collaboration. Based on the primary and secondary data, the study forms two kinds of case studies. The research methodology is novel, testable, and empirical valid. Based on aforementioned, the finding also reveal the importance of law regulation on the TCM industry. It enables the TCM product to find its own competitive advantage in the market. In conclusion, intellectual property ,university and industry collaboration are important indicator for developing the TCM industry.
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顏上詠 |
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顏上詠 李明偉 |
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李明偉 |
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李明偉 A Study on Industry Strategy of Traditional Chinese Medicine |
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李明偉 |
title |
A Study on Industry Strategy of Traditional Chinese Medicine |
title_short |
A Study on Industry Strategy of Traditional Chinese Medicine |
title_full |
A Study on Industry Strategy of Traditional Chinese Medicine |
title_fullStr |
A Study on Industry Strategy of Traditional Chinese Medicine |
title_full_unstemmed |
A Study on Industry Strategy of Traditional Chinese Medicine |
title_sort |
study on industry strategy of traditional chinese medicine |
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2015 |
url |
http://ndltd.ncl.edu.tw/handle/39254262103985507003 |
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