A Study on The Consumers Purchasing Intention Caused by Internet TV Platform Viewing Behavior.
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === Internet marketing is a meaningful and important marketing tool for consumer purchase intention and attitudes.Understanding this type marketing tactic should lead to better targeting of product placement to influence consumers and support marketers.This study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j8h6wu |