Understanding the Influence of Brand Storytelling on Consumer Attitude, Perceived Value, and Perceived Quality
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === In recent years, there have seen increased attention on the influence of brand storytelling on storytelling marketing. With the extensive growing interest in the research of brand storytelling and studying the power of storytelling in branding, however, it sh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29667814802183687677 |