Development for International Franchising: Case of 85 °C

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === The café franchise develops rapidly in the recent decade, such as 85°C, Starbucks, 7-11, and Dante coffee. The complex café not only provides the variety of coffee but also provide the cake, bread, and drinks. This study discusses the factors in local com...

Full description

Bibliographic Details
Main Authors: Chia-Hui Wang, 王佳惠
Other Authors: Pei-Chun Lee
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/72403680302705977533