Examining the effects of festival experiential marketing - An example of Starbucks during Christmas season.
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === In the highly competitive coffee market, Starbucks cares greatly about customers consumption experience, they plans some special campaigns and comes up with more experiential elements to stimulate consumption and make customers feel touched with the decoratio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bahx27 |