A Study on The Relationship Between Mobile Advertising and Mobile Payment Intention
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === Abstract Mobile services will be a crucial part of the revenues to be generated by third-generation mobile technologies. Mobile advertising has been named one of the most promising potential business areas for mobile services, offering revenue-generating oppo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36247131813296164689 |